Online advertising is an ever-changing, cluttered landscape and brands must work harder to stay relevant and top-of-mind among an increasingly distracted and fragmented audience.
We find the solution to audience fragmentation is media defragmentation.
We plan and buy site specific, social networks, sponsorships, VOD and behavioural targeting campaigns.
It is often not time or cost effective for businesses to scan through thousands of websites to decide where to place their ads. With behavioural targeting advertisers are able to target their ads by various demographic factors, optimised to ensure campaign objectives are achieved.
Using blind networks you can explicitly target users who have been browsing the types of sites and content, thus allowing our clients to target users who have recently and frequently shown themselves to be our target market with their browsing.