Campaigns for our clients often need to communicate with hard to reach or niche audiences in a way that really catches people’s attention.
We find that adding some ambient activity into the mix can achieve real cut through making people really take notice. Whether it be beermats, sandwich bags, coffee cups, clean graffiti, building projections, ice sculptures or 3D art Ambient advertising is about placing ads on unusual items or in unusual places you wouldn’t normally see an ad.
The key to a successful ambient media campaign is to make someone think about something differently. Ambient advertising can be found anywhere and everywhere, but to be relevant the placement and timing are crucial.